The Alumni Factor was built from a few fundamental beliefs:
- Especially now, with the cost of a college education at an all-time high, people deserve to be empowered by as much information as they can get to make the right college application and matriculation decisions for themselves.
- Not just any old information will do. Parents and students deserve to have access to sound, statistically valid data. They also deserve to know more than just the inputs to the “black box” of a college education; things like the average SAT scores of incoming students, or the size of a school’s endowment. What they really need to know is what kind of person comes out of that college and what kind of success in life they can expect going forward.
- Success is a relative term. Some people aspire to wealth. Others to friendships, intellectual development, spiritual growth or happiness. It is the mission of every university and college, in some form or fashion, to deliver one or more of these things to its students. But success cannot always be boiled down to a simple ROI, nor can it be fully captured by a single ranking on a list. So to empower students and parents requires an understanding of a much richer, much broader set of outcomes, allowing parents and students to focus on what is important to them.
- The voice of the customer – in this case, the voices of millions of college alumni – matters. Only they can truly express the unique contribution their college experience made to their growth and success in this world.
The Alumni Factor believes that by empowering parents and prospective college students with this kind of information, they can take the anxiety and fear out of the most important decision a young man or woman faces in young adulthood. They believe this information can help get schools out of the “reputation race,” enabling them to refocus on things that matter to their educational mission. The Alumni Factor can help schools and kids find a true match, setting the stage for one of the most transformational periods of a young adult’s life.
The Alumni Factor believes in the power of information — do you?